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From BBQ Bob:
Alpha Rub was developed like the original BBQ sauce with competition teams and backyard cooks in mind. It is a very flavorful seasoning that balances sweet, heat, savory and salt. Alpha rub is used on all of BBQ Bob’s competition and catering foods. It creates a beautiful mahogany colored bark on the meat as it cooks and gives you that wonderful and traditional BBQ flavor. It is great for chicken, pork, ribs and beef as well as in casseroles, side dishes and veggies. Bob has been selling Alpha Rub to many BBQ teams in the New England and the Mid-Atlantic area who have taken top honors this season.