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From BBQ Bob:
No ‘low n’ slow’ BBQ is complete without the perfect dry rub. 7Bones Beef rub is BBQ Bob’s latest rub and was developed for all of his competition briskets. This rub has been carefully blended and balanced for beef with simple, but bold and intense flavors. It has a low sugar content and can stand up to high heat grilling for use on steaks, burgers and wild game meats as well as chili and stew.